Applitools was named CIO Review’s 2025 AI-Powered Test Automation Platform of the Year—not because we chased buzzwords, but because the platform is fundamentally AI-native, built for engineering scale, and designed to help developers test smarter without slowing down.

For developers, testers, and QA engineers, the award reflects what actually matters:

• Reducing test flakiness
• Automating visual and functional checks in parallel
• Scaling test execution across browsers and devices
• Plugging into CI/CD pipelines without disrupting existing workflows

Let’s break down what makes this platform stand out from a developer’s perspective.

AI-Native Testing, Not Bolt-On AI

Applitools isn’t a traditional test framework with AI sprinkled on top. It’s purpose-built to use Visual AI plus code-aware intelligence for smarter test coverage. That means:

• You can catch regressions that DOM diffs would miss
• You write fewer assertions, yet spot more visual and layout issues
• You reduce false positives and test flakiness—without relying on brittle selectors

It’s AI-native automation that understands what the user sees, not just what the code renders.

Built for Real Engineering Workflows

Applitools supports every major language and framework, including:

• Languages: JavaScript, TypeScript, Java, Python, C#, Ruby
• Frameworks: Cypress, Playwright, Selenium, WebdriverIO, and more
• Mobile: Appium and native frameworks

You don’t need to rip and replace. Applitools plugs directly into your current test suite with minimal setup and no test rewrites required.

Ultrafast Grid = Multi-Platform Testing Without the Bottlenecks

You run your tests once. Applitools executes them across dozens of browser, OS, and device combinations in parallel—via the Ultrafast Grid, not your CI or local machine.

That means:

• Fast, scalable cross-browser coverage
• Smart DOM diffing combined with Visual AI
• Consistent UX testing across breakpoints and devices

No emulators. No stitched screenshots. Just reliable results, fast.

Seamless CI/CD Integration

Applitools fits natively into DevOps workflows with:

• GitHub Actions, GitLab, Jenkins, CircleCI, Azure Pipelines, Bitbucket, TeamCity
• Rich CLI tooling for custom pipelines
• Git-based test baselines and approval workflows
• Smart diffing and auto-approvals to keep noisy builds out of your way

For more, explore our Integrations Hub.

This is test automation that moves with your code, not one that slows it down.

Dev Teams Are Reporting…

Here’s what teams have seen after adopting Applitools:

• Up to 80% reduction in test maintenance overhead
• 10x faster execution across browsers and devices
• 70% fewer visual bugs escaping into production
• Faster code reviews with fewer test-related delays

Whether you’re validating a single feature branch or running thousands of tests in parallel, Applitools is built to support real scale—without compromising on accuracy.

Why This Award Actually Matters

The CIO Review award isn’t about hype. It’s a reflection of what forward-looking engineering teams need from test automation in 2025—More confidence. Less friction. AI that works.

If you’re building modern apps, you deserve modern testing. Applitools gives you a platform that evolves with your code, scales with your team, and delivers confidence without the test fatigue.

Applitools Resources for Developers

• Docs & SDKs
• Start a Free Trial
• Cory House’s Creating Automated Tests with AI webinar
• Adam Carmi’s Building No-Code Autonomous End-to-End Tests webinar

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Recently, we shared that Applitools has been named the 2025 CIO Review AI-Powered Test Automation Solution of the Year. This award is more than just a badge of honor—it’s a powerful validation of the work we’ve done with our customers to redefine how software teams build and test with confidence using AI. It marks a key milestone in our mission to help organizations deliver visually perfect applications, faster and smarter than ever before.

“At Applitools, we’re not just following the AI trend—we’re leading it. With a decade of expertise, in-house AI models, and a relentless focus on trust and innovation, we provide AI-powered test automation that enterprises can truly rely on.”

– Alex Berry, Applitools CEO

Why We Won

CIO Review selected Applitools for this award based on the impact and innovation of our Visual AI platform, which enables engineering teams to:

• Accelerate test cycles by 10x through automated visual regression
• Reduce flaky tests and false positives with intelligent image-to-image comparisons
• Ensure perfect pixel-level UX across browsers, devices, and environments
• Scale test automation with code-free UI testing or advanced SDK integrations

Applitools goes beyond traditional test automation by applying Visual AI algorithms that emulate the human eye and brain, identifying functional and visual bugs that other tools miss. Our platform integrates seamlessly with leading test frameworks (like Cypress, Selenium, Playwright, and Appium), CI/CD tools, and cloud platforms—making it a powerful, plug-and-play enhancement to any QA strategy.

Real Results, Real Customers

Over 300 enterprise teams in banking, healthcare, e-commerce, and SaaS trust Applitools to safeguard their user experience with unmatched speed and precision.

Here’s what some of them are saying:

• “Applitools has helped us reduce production defects, streamline visual checks, and free up our team to focus on what humans do best—critical thinking and edge cases.” — Eric Terry, Senior Director of Quality Control at EVERSANA INTOUCH
• “Our quality increases exponentially with Applitools. We run it with every build.” — Walt Harris, Head of Quality at Medallia
• “Applitools automates our visual validation, enabling our engineers to focus their time on delivering value to our customers faster, which has a meaningful impact on our business.” — Jamie Whitehouse, Director of Product at Sonatype

These aren’t just wins for our customers—they’re proof that smarter test automation can unlock velocity, stability, and better digital experiences.

Try Applitools for Yourself

If you’re exploring how AI can elevate your testing game, now’s the perfect time to see why Applitools is setting the industry standard – Schedule a Demo or Start Your Free Trial today.

Read the article on CIO Review—Applitools: Smarter, Faster, Flawless Software Testing Platform

The post What It Means to Win: Inside Applitools’ Journey to the 2025 CIO Review AI-Powered Test Automation Award appeared first on AI-Powered End-to-End Testing | Applitools.

Applitools is proud to announce its positioning in the Major Players category in the IDC MarketScape: Worldwide Cloud Testing 2022 Vendor Assessment — Empowering Business Velocity. Applitools was also positioned in the Major Players category in the IDC MarketScape: Worldwide Mobile Testing and Digital Quality 2022 Vendor Assessment — Enabling Multimodal Dynamism for Digital Innovation.

Written by Melinda-Carol Ballou, Research Director, Agile ALM, Quality & Portfolio Strategies at IDC Research, this IDC study uses the IDC MarketScape model to provide an assessment of 24 vendors for worldwide cloud testing and enterprise automated software quality (ASQ) SaaS solutions.

“Participating vendors needed to have sufficient cloud testing automated software quality capabilities available in key areas of concern (e.g., test infrastructure provisioning and configuration management; deep analytics for analysis of performance optimization, service virtualization, and architectural and other analysis to enable visibility into the health of applications deployed in native and hybrid cloud; readiness for software targeting the cloud; and/or delivery of their ASQ software solution in the cloud with partner integration for other capabilities) for IDC clients.”

Source: IDC

Applitools products considered as part of these vendor assessments include Applitools Eyes and Applitools Ultrafast Test Cloud (the combination of Applitools Eyes, Applitools Ultrafast Grid and Applitools Native Mobile Grid).

How Applitools Enables Automated Software Quality

As software development teams rapidly deliver new products and services to market through more frequent and shorter release cycles, they struggle to fully test the customer experience due to increasing application complexity and an explosion of device/browser combinations. When development teams are confident they can fix functional and visual bugs faster, they can push more high-quality code faster than ever before.

To enable automated software quality consistently, quickly, and at a fraction of the cost, Applitools extends to its customers the power of Applitools Visual AI—the only AI-powered computer vision that accurately mimics the human eye and brain to avoid undetected functional and visual bugs, minimizing false positive bug alerts.

Visual AI is trained on more than 1 billion images and supports analysis across custom regions, with advanced comparison modes/match levels and auto-maintenance of test results. Tests infused with Visual AI (via Applitools Eyes) are created 5.8x faster, run 3.8x more stable, and catch 45% more bugs vs. traditional functional testing. In addition, tests powered by Visual AI can take advantage of the ultrafast speed and stability of Applitools Ultrafast Test Cloud.

The Ultrafast Test Cloud can instantly validate entire application pages and detect issues on even the most complex and dynamic pages. It allows users to write and execute tests once locally with support for more than 50 test frameworks and programming languages including: Cypress, Storybook, Selenium Java, Selenium JavaScript, Selenium C#, Selenium Python, Selenium Ruby, Selenium IDE, Webdriver.IO, TestCafe, and more.

A single functional test run captures the DOM & CSS rules for every browser state, automatically rendering it in parallel across all browsers (Chrome, Firefox, Safari, Edge, and Internet Explorer) and viewports using the Ultrafast Grid. Screenshots are then instantly analyzed by Applitools Eyes to find functional and visual bugs. 

Applitools integrates with all the major CI/CD platforms, including GitHub, GitLab, Bitbucket, Jenkins, Azure DevOps, Travis CI, Circle CI, Semaphore, TeamCity, and Bamboo, as well as with defect- tracking/collaboration systems, including Jira, CA Rally, Microsoft Teams, and Slack. The Applitools Eyes dashboard also enables collaboration between design, product, development, testing, and DevOps teams.

Automated software testing powered by Visual AI can help developers test 18 times faster across the full test cycle including writing, running, analyzing, reporting, and maintaining tests. That’s because Visual AI-powered automated tests that leverage the Ultrafast Test Cloud can run 30-50x faster than traditional solutions, with 99.9999% accuracy.* 

“References contacted by IDC found that Applitools’ solution led to greater efficiency in testing operations. They reported cost savings of up to 95% by making the switch to Applitools in combination with adoption of containers — additional testing tools were not required. Another customer reported that it was able to increase the speed of testing to reduce approval time for moving websites to production from 29 days to 1.5 hours. This is especially significant for a company maintaining 2,400 websites — Applitools helped ensure that sites maintained the same digital experience look and feel across pages as they changed dynamically, supporting up to five browsers and four viewpoints”.

Source: IDC

Applitools Customers, Use Cases and Community 

Applitools is helping more than 400 of the world’s top digital brands release, test, and monitor flawless mobile, web, and native apps in a fully automated way. We help our customers modernize critical test automation use cases — functional and visual regression testing, web and mobile UI/UX testing, cross browser / cross device testing, localization testing, PDF testing, digital accessibility and legal/compliance testing — to transform the way their businesses deliver innovation at the speed of DevOps without jeopardizing brand integrity.

Learn about the impact Applitools is having on these organizations by reading the customer stories in our case study library: https://app14743.cloudwayssites.com/case-studies/.  

To support the community, Applitools also maintains and manages Test Automation University, a free online learning community with over 100,000 members, that hosts more than 50 courses on a wide range of test automation topics and best practices.

“Being recognized as a major player in the IDC MarketScape for worldwide cloud testing underscores our ability to bring speed and stability to automated software quality with Visual AI and Ultrafast Test Cloud. We’re the world’s fastest-growing software testing company because our customers are using the most advanced, yet simple way to ensure brand integrity across any digital end-user experience. Their success is our success.”

Moshe Milman, COO and co-founder, Applitools

Thank You

It takes a village. Our fantastic team has worked long and hard to achieve this recognition from IDC Research, but this is also the direct result of the feedback and collaboration we’ve had with our customers – we could not have done it without you. Because of our strong community and our valued partnerships, the industry has also recognized Applitools as the:

• Best Testing Service/Tool in the DevOps Dozen² Awards for 2021
• Leading software vendor in testing in the 2021 North American Testing Awards
• Fastest growing software testing company in North America on the 2021 Deloitte Technology Fast 500 list 
• Category leader in automated testing on GetApp and Capterra

Thank you for trusting Applitools to deliver flawless automated testing for you, and we’re excited to head into the future of testing together.

Learn More

For more, schedule a demo and see for yourself how Visual AI is helping industry leaders deliver visually perfect digital experiences.

*Modern Cross Browser Testing Through Visual AI Report https://app14743.cloudwayssites.com/modern-cross-browser-testing-report/ 

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Here at Applitools, we are relentlessly focused on making software testing easier, faster and more reliable. Our industry-leading Visual AI, trained on more than a billion images to deliver 99.9999% accuracy, can automatically detect visual and functional bugs just as a human would. The blazing fast Ultrafast Test Cloud, powered by our Ultrafast Grid, makes cross-browser, cross-device and cross-platform testing a snap. And we’re not done there, as we continue to grow and innovate along the path to autonomous testing.

Don’t just take our word for it though.  Hundreds of clients have determined that Applitools is the best visual testing tool and are using Applitools today, including nine of the top 10 software companies in the world, seven of the top 10 banks in the US and two of the top three retailers. We’ve empirically measured the impact of Visual AI and we know that the results – 5.8x faster test creation, 5.9x more efficient code (in terms of lines of code), 3.8x improvement in test code stability and 45% increase in effectiveness catching bugs early – speak for themselves.

We know that Applitools can make a dramatic difference in the lives of our customers – but again, you don’t need to just hear this from us. Numerous organizations have recognized the value Applitools brings just this month.

Update 1/19/22: We’re excited to share that we have also just been named the Best Testing Service/Tool in the DevOps Dozen² Awards for 2021. We’re honored by this latest recognition as well as the ones below!

Applitools Awarded Leading Vendor in Testing for North America

Software Testing News recently named Applitools Leading Vendor. This award is granted only to the vendor who receives top marks for both their product/service and customer service. Software Testing News specifically looked for commitment to a high quality product with excellent customer satisfaction, strong value for its cost, rock-solid reliability and ease of use, and proof of thought leadership that can drive the software testing/QE industry forward. 

It’s not easy to score highly on each of those metrics, and we’re thrilled that Software Testing News has recognized us with this award as the as the leading software testing vendor.

Applitools Named Fastest-Growing Software Testing Vendor in North America

It’s one thing to be recognized for product innovation and customer service – and make no mistake, we are proud of that – but when the rubber meets the road it is only the businesses that are growing that can meet the increasingly complex needs of more customers over the long term. That’s why we’re so excited to be named the fastest-growing software testing vendor in North America by Deloitte. 

This placement on the Deloitte Technology Fast 500 is a testament to the demand in the market for a solution that can make the demanding lives of test engineers easier and significantly increase the reliability of software.

Applitools a Leader on GetApp and Capterra

We’re always grateful to the testing community and our customers for their feedback, and we’re pleased that many of them are not shy about sharing their love for Applitools and how it helps make their lives easier and more productive. That’s why we’re a Category Leader in Automated Testing on GetApp and have a strong 4.6/5.0 rating on Capterra – with no reviewer giving us fewer than four stars.

Our commitment to our customers is ironclad. We know that it’s only by our continued dedication to giving our customers exactly what they need that we can continue to win awards for growth and innovation, and we’re honored that our customers choose to share their experiences with the world.

Try it for Yourself

See for yourself why everyone from our customers to market-defining publications are calling Applitools a leader in automated software testing and showcasing the tremendous impact we’re having on the software testing industry. Get your free account and dive in, or reach out to schedule your demo today.

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We are proud to announce our position as the top ranked software testing vendor on the Deloitte Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America.

Here at Applitools we know that when people experience the power of Visual AI, they fall in love, and that there is a large and growing demand for this technology in the market. We’re proud to share our recognition as the fastest-growing software testing company on the continent as a part of the Deloitte Fast 500. This long-running list, now in its 27^th year, provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2017 to 2020.

It is an honor to be the top ranked software testing vendor on the 2021 Deloitte Technology Fast 500. And, it is a testament to the growing demand for Visual AI technology. From healthcare to transportation, digital experiences are becoming central to companies’ success. Applitools makes delivering flawless digital experiences simple, ensuring brand integrity is never compromised. Thanks to all of the hard work and dedication from the Applitools team that made our ranking on the Technology Fast 500 possible.

Gil Sever, CEO and co-founder, Applitools

How Does Applitools Help?

Modern software development teams are rapidly delivering innovation to market through more frequent and shorter release cycles, but they struggle to fully test the customer experience due to increasing application complexity and an explosion of device/browser combinations.

Applitools is helping over 400 of the world’s top digital brands release, test, and monitor flawless mobile, web, and native apps in a fully automated way. Our Visual AI mimics the human eye and brain to avoid undetected functional and visual bugs, minimizing false positive bug alerts. The Ultrafast Test Cloud can instantly validate entire application pages and detect issues on even the most complex and dynamic pages. When development teams are confident they can fix functional and visual bugs faster, they can push more high-quality code faster than ever before.

Applitools’ Visual AI modernizes critical test automation use cases — functional and visual regression testing, web and mobile UI/UX testing, cross browser / cross device testing, localization testing, PDF testing, digital accessibility and legal/compliance testing — to transform the way businesses deliver innovation at the speed of DevOps without jeopardizing their brand.

An Honor to be Recognized

The Technology Fast 500 list is an impressive list of top companies in the tech space, and we’re honored to be recognized and proud of our placement as one of the fastest growing companies in North America.

Each year the Technology Fast 500 shines a light on leading innovators in technology and this year is no exception. In the face of innumerable challenges resulting from the pandemic, the best and brightest were able to pivot, reinvent and transform and grow. We celebrate the winning organizations and especially the talented employees driving their success.

Paul Silverglate, vice chair, Deloitte LLP and U.S. technology sector leader

“The pandemic has underscored the urgent need for tech solutions in a variety of areas across health care, fintech, energy tech, entertainment, to name a few, so reliance on innovators like the winners of the Technology Fast 500 is more important than ever,” said . “These companies are not only at the cutting edge, transforming the way we do business, but most importantly, recognize the strategic importance of ongoing innovation, especially in the ever-changing world of technology.” 

Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte’s audit & assurance practice

Thank You

Many dedicated team members have worked long and hard here at Applitools to achieve this ranking, but it is also the direct result of the feedback and collaboration we’ve had with our customers – we could not have done it without you. Thank you for trusting us to deliver flawless automated testing for you, and we’re excited to head into the future of testing together.

Learn more

For more, you can read our full press release, or schedule a demo and see for yourself how Visual AI is helping industry leaders delivery visually perfect digital experiences.

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We’re excited to share that Applitools has once again been named to the CB Insights 2019 AI 100!

This list represents the 100 most promising privately-held artificial intelligence (AI) companies in the world. These are companies using AI to solve big challenges, and we’re honored to be recognized alongside so many well-respected and innovative companies.

How did we make the list?

Through an evidence-based approach, the CB Insights research team selected the AI 100 from over 3,000 companies based on several factors: patent activity, investor quality, news sentiment analysis, their proprietary Mosaic scores, market potential, partnerships, competitive landscape, team strength, and tech novelty.

Want to give Applitools Eyes a try? Enjoy a free trial of our easy-to-use visual testing SaaS solution

Why Applitools?

Today, if your company has a digital presence, it has to be compelling. It has to be visually flawless. Any less, and you’ll lose the trust of your customers.

After all, you wouldn’t shop in a store with a broken sign. “If they can’t fix such an obvious problem, what else is wrong?” you’d think to yourself.

It’s the same with your digital presence. Visual glitches erode trust in your web or mobile app, which makes customers less likely to buy from you.

But it’s not easy to fix all visual bugs. Software development teams focus on constantly, rapidly delivering a drumbeat of new features. So, if you’re in QA, it’s hard to keep up and check every new feature. Especially given the wide range of phones and web browsers your customers might use.

Traditional functional testing tools aren’t well-suited for catching visual bugs — there are simply too many visual properties to check. So many QA teams revert back to manual testing, which is way too time-consuming to check everything in time.

So visual bugs escape into your release, are seen by your customers, and your business suffers. Like what happened to Amazon during its Prime Day sale last summer.

So, we here at Applitools want to help. We built a visual AI to help you automatically test and monitor your mobile and web apps. This way, you can be sure they appear correctly across all the devices, operating systems, browsers, and screen sizes your customers use.

We’ve been busy

Since receiving this honor last year, we’ve been busy building out our platform, making life easier for developers and QA teams. Back in April, we released the world’s first UI Version Control system that lets you view the history of an application UI over time, and see how it has changed, what has been changed, and by whom.

We also created an ultrafast visual testing grid that lets you test for visual bugs in dozens of combinations of browsers, screen sizes, and mobile device orientations — in parallel, in seconds.

And we released a new root cause analysis feature, letting you pinpoint the cause of bugs in application code within minutes, not hours.

Our goal with all of these releases? To eliminate hours from traditional bug diagnosis practices, and help you keep your software projects and digital transformation initiatives on schedule and looking great.

Helping QA professionals grow

However, it’s not just about new features. Applitools recently launched Test Automation University, to provide educational training courses to help improve test QA automation skill sets for all. Provided free of charge, these online courses help address the lack of accessibility to the training and educational resources needed to fill a growing skills gap in IT, and are vetted by some of the leading test automation experts in the world.

Make sure to stay tuned in the coming year for some more exciting announcements, updates to our solutions and the latest trends in test automation. And, thanks again to the CB Insights team for the honor of being added to the AI 100 list!

To read more about Applitools’ visual UI testing and Application Visual Management (AVM) solutions, check out the resources section on the Applitools website. To get started with Applitools, request a demo or sign up for a free Applitools account.

How are you looking to use AI to improve your product development and test automation? 

The post Applitools Named to CB Insights’ AI 100 List for the Second Year in a Row appeared first on AI-Powered End-to-End Testing | Applitools.

Applitools’ Angie Jones up for Test Automation Expert of the Year in Tricentis’ 2018 Testing Heroes Awards.

First thing’s first – we’d like to formally welcome Angie Jones to the Applitools team as our Senior Developer Advocate! Exciting things are certain to come with her on board so stay tuned for more news soon.

In the meantime – we are thrilled to see Angie on the shortlist for the Tricentis 2018 Testing Heroes Awards. The annual Testing Heroes Awards (#TestingHeroes2018) recognize the outstanding individual contributions within the software testing community, and awards Tester of the Year, Test Manager of the Year, The Explorer, The Performer, The Automator and The Risk-o-Meter. Nominations are closed and voting for the finalists is now open.

If you’re like us and think Angie is well worth deserving of the Test Automation Expert of the Year title, please cast your vote for her here. While you’re there, we encourage you to check out all the finalists and categories and vote for your other top picks. Polls close Thursday, September 6th.

There are some truly talented testers that we’ve personally been inspired by featured in all categories – we’re having a hard time picking just one to vote for in each! Angie is on the shortlist for “The Automator,” or Test Automation Expert of the Year, category. If you don’t know about Angie yet, visit her website for her full repertoire: http://angiejones.tech/.

Thanks to Tricentis for recognizing the pool of amazing software testing talent – we are proud to be a part of a fast-growing, brilliant, and tight-knit community.

If you are interested in test automation and want to read more about Applitools’ visual UI testing and Application Visual Management (AVM) solutions, check out the resources section on the Applitools website. To get started with Applitools, request a demo, or sign up for a free Applitools account.

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